The Future of Social Media
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Archive for August, 2010

Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative. Socialmediaoptimization doesn’t only allow discovering and reading the content and information but also encourages you to share the knowledge what you have. It is no more a one-way process but is a two way communication.
Social media optimisation stresses the fact that your target audiences are real people and you need to be friendly and real to them as you are with your friends and acquaintances. A great way to understand your target audiences is to engage then in an honest conversation and to know them. In socialmediaoptimisation, you have to provide your target people with grounds like video, audio, mobile accessibility, widget etc. There should regularity in updating the content and providing them a fresh content. You have to expand your network of influencers (bloggers, digg etc) and expand your network of content too.
Key factors in social media marketing are to focus on social media sites and knowing your target spectators. Apart from creating a quality content, you have to track and measure the conversion to calculate ROI. Social Media optimisation enables the advertiser to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising reach. It also creates instant brand awareness. Socialmediaoptimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.
Socialmediaoptimisation works on the fundamentals of getting people into a conversation and winning them. It is really important to arouse their interests and encourage them to talk about themselves or the things they like. Don’t be afraid introducing a new topic and reward helpful and valuable users.
There is the need to prepare some ground work before you actually start with your social media optimization campaign. Before getting your Social Media Optimization campaign into full swing, your SEO campaign should be put into place to have the highest-ranking site for the keywords that you will be promoting. Once you have ranked your site for all of your important keywords you will be ready to receive all of the new searches. You may call socialmediaoptimisation a new approach to Word-of-Mouth medium. Social media optimisation allows you to efficiently spread the word and generate a curiosity and interest for a relatively unknown or a new product or service.
With every profit you have to be prepared for losses too. There are certain risks involved herein too. There is no guarantee that your submission will be popular and hit the first page of the social media site.


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Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service.

Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then pod cast can be downloaded and can be very effective.

Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. WithYouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.
Building healthy relationship with the customer, that last is an on-going process for a businessperson. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to community with website visitors and this will be interactive.

Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging. SMM is related to other online tactics such as SEO, SMO. It has a more active planned role in directing, influencing and suggesting the community members.


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Daryl H. Bryant asked:




Lately, I’ve been active on LinkedIn.com and I must say I am pretty impressed with the positive exposure I’ve received since I became an active member on the site. For all of those who don’t know what LinkedIn is – according to the site LinkedIn is an online network of more than 14 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.

Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.

Through your network you can:

Create a business profile Add your past jobs and education Link to your websites Search for great jobs Discover inside connections that can help you land jobs and close deals Post and distribute job listings Find high-quality passive candidates Get introduced to other professionals through the people you know Post and reply to questions that have been asked by the network of professionals. LinkedIn is free to join. They also offer paid accounts that give you more tools for finding and reaching the right people, whether or not they are in your network. As quoted directly from the site, “Your professional relationships are key to your professional success. Our mission is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have.” “This isn’t networking-it’s what networking should be. Forget exchanging business cards with acquaintances that don’t know your work, or trying to renew professional ties when you need a favor.” Here are some of the reasons why I truly believe LinkedIn is beneficial for professionals like you and me:

You can easily keep in touch with your past clients, colleagues, employees and business partners. Ask a question and you shall receive exposure. When you ask a question, it’s added to the Answers section of the LinkedIn, providing exposure to thousands or millions of members. Find potential clients, service providers, subject experts, and partners who come recommended by your network. Be found for business opportunities. Increase your exposure Everyday I set aside some time to build my network on LinkedIn, focusing on locating potential clients and business partners who I can strategically setup a business relationship with. LinkedIn is a great resource for any business professional looking to gain extra exposure and looking to linkup with new people in a particular industry. I highly recommend LinkedIn and am quite confident that if you designate the time to build your network and meet new people, it will naturally help to build your business. Just one hour per day, that’s all you need.

Kansieo.com


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Should I Add LinkedIn to My Resume?

Heather Eagar asked:




The social networking world has become a major part of daily life. You can meet new people, catch up with old buddies, join groups, and even play games with others. One major aspect of the social networking realm that has become vital to workers is job seeking. On sites like LinkedIn, you can not only post your resume and garner recommendations, but also network with others as you search for opportunities.

Because LinkedIn in particular has become such a major cornerstone of job seeking, some seekers have begun to question whether they should add a link to their LinkedIn profile on their resume. It’s definitely not a bad idea. In fact, it can increase an employer’s knowledge of your career. However, you want to make sure that if you do add the link, you do it the right way. So if this idea has also crossed your mind, consider the following tips…

Your Resume and LinkedIn Page Should Match

Wouldn’t it be embarrassing if you sent your resume to a prospective employer with your LinkedIn link, only to realize later that day that a date was incorrect on your profile, or you forgot to add a former position to your resume? It’s bad enough to have an error on your resume, but if there are inconsistencies between your LinkedIn page and resume, you will undoubtedly look bad in the employer’s eyes.

Make Sure You Enhance Your LinkedIn Profile

What’s great about LinkedIn is that you have options to enhance your profile that can’t be achieved with a resume. For instance, you can take advantage of recommendations where those you’ve connected with can write personal professional references. Giving employers this virtual reference list can cut down a lot of work for them. Also, you’re giving them access to potentially dozens of opinions of you versus the three to five they would receive through the standard job application.

Leave the Dirt on Your Private Profiles

There’s nothing wrong with having a fun Internet life, but as you know, there are always risks involved. If an employer sees pictures of you slumped over with your drinking buddies, this may very well work against you in the application process. Of course, anyone with half a gnat’s brain should know not to post a crazy picture on their LinkedIn profile; however, choosing the appropriate contacts and even what’s written for your recommendations can make just as much a difference when employers are studying your page to determine who they may be dealing with.

Be Prepared for Employers to Follow Up with Your Connections

If you have 100 connections on your LinkedIn page and you offer your link on your resume, be prepared for any employer you apply with to try to follow up with any one of those connections. If you feel leery about this possibility, you may want to think about leaving the link off your resume because it could occur.

Adding your LinkedIn page to your resume can be a great idea as long as you have covered all of your bases in the process. If you have, then you might take advantage of this option as it may increase your chances of being hired for your desired position.

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We all know that back links are “life blood” that get a site ranked higher in the search engines. So,what exactly is Social Bookmarking? It’s a public list of your favorites. Not all your favorites, just the favorites you want to share with others. You can add your favorite website to a public list and retrieve it from any computer. This process is done on someone else’s server, not your computer!

If you haven’t seen a Social Bookmarking site – go to one of the most popular sites Delicious. The Social Bookmarked tags are the most interesting feature of these sites. And thats not all either.

Finding other people with the same interests via bookmarked tags as you is always a good way to meet interesting friends. There were (and still are) lots of bookmark managers and browser tools to help keep track of the hundreds and thousands of links people amassed. Social bookmarking is a way of showing what interests you share with the rest of web kind. How To Put Social Bookmarking on Autopilot!

you’ll want to share you’re newly found method of communication with others. Basically Social Book marketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags which are (usually) arbitrary words or phrases the user can assign to content. Check out http://www.trafficwebsecrets.com/socialbookmarking/bookmarking_demon.html.

Social bookmarking is all about sharing and exposure and if done properly- you can be as aggressive as you want to be about sharing information. Balancing being ethical and providing a useful service to others with promoting your own social tagged content enables you to be as aggressive as you like. If you don’t put notes on your bookmarked tags – use the comments field for that purpose. The latest technique is using social bookmarking to get one way back links. Put Social Bookmarking on Autopilot!


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Google’s Open Social and How it Will Revolutionize Search Engine Optimization Services. The social networks are becoming very popular not only for every day college kids, but also for businesses. Right now businesses are starting to enter in this network to discover there target markets and increase their business online success.

Find out how you can use Google’s Open Social, along with other social networks, to improve your search engine rankings.

If you have been following the social network arguments and “inner moves” among Google, Facebook and Microsoft, then you should have realized how important Social Networks are these days. People are flocking social networks; search engines, as well as other online companies saw the big potential of harvesting more user trending information from them, as well as the monetary benefits that come from posting advertising text or banners on them.

The Open Social move by the search engine giant, Google can bring about great benefits to online users and programmers. Web social application developers say that it is a great move for Google to open different social networks, and share applications among them. Others say that is very similar to the Open ID service and would greatly benefit users who wish to migrate or transfer their content from one social site to another. While others laud this achievement, others also see that this might be Google’s response to the Microsoft and Facebook advertising tandem which is strongly gaining ground in social networking, in fact it has passed the stage of being just another “hype”; it is now THE trend. Through it all however, Open Social will surely become another milestone in Search Engine Optimization Service.

Google has already been “in talks” with some social networks to fulfill the Open Social requirements, like Myspace, Friendster and LinkedIn. Google is hoping that this will spread like wildfire to other big social networks, with Facebook probably first in line. Google is starting another big revolution; right after it has stirred not just “ripples”, but “waves” online with its pioneering campaign on Adsense. There’s always something great to expect from Google these days. Open Social will definitely be another crowd drawer that can improve search engine rankings.

The Open Social API will provide developers the capability to create working applications that can be used on different social networks, which greatly spell another move to entice other social sites to join in the Google bandwagon. This will certainly change the way social networks function, and will greatly create a whole new impact on search engine optimization services, focused entirely on the social network hype. In another point of view, this will invite a lot of application developers to swarm social networks where they can freely use the Google API to create and reshape different ideas, thus making social networks far more potent networking tools.

The Open Social move will revolutionize online social networks, and will aid in centralizing a typical user’s Google account data across different social networks, allowing for faster access or sign-up. This is apparently a GREAT thing to expect from Google that will have big benefits for web developers and users alike.


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Sarah Shaukat asked:




We have been hearing about the new emerging trends of social media for quite a long time now. Besides other popular web services, Facebook is one of the biggest social networking website so far. Facebook is all about connecting people and providing them the ability to share. People can share photos, videos, ideas, links and lots of other things on Facebook. In no time they can meet their friends from the workplace, school, college, groups and from anywhere around the world. Facebook is highly popular among high school and college students in particular.

Launched in the year 2004, Facebook is a complete social networking website, founded by Mark Zukerberg, a former Harvard student. With the passage of time, Facebooking has become a complete addiction among youngsters, encouraging them to spend hours on it. Some popular Facebook features include “Status update” that describes the current whereabouts and activity of the user. Another one is “The Wall” which is a space on each user’s profile page that allows friends to post messages for the user to see. Other than this it also includes a “poke” feature that allows one user to send a “poke” to another one, basically “nudging” them to attract their attention.

The platform of Facebook allows anyone, anywhere to built applications. It has grown so wide now that it brings all other social networks on Facebook. One of the most admired applications on Facebook is the Photos application, where users can upload albums of photos, tag friends, and comment on photos. The applications developers at Facebook have been constantly trying to create viral applications that can become popular by a simple word-of-mouth. Facebook incorporates various social applications such as Orkut, LinkedIn, MySpace and some other virally growing applications ranging from “Honesty Box”, “Will you kiss me”, “Rock You” or “Flirtable” to an unlimited number. Facebook also now includes various location and mobile social networking applications in which you can share your location with your friends and let them know what you’re up to or in some other cases the users can vote and win free mobile application and games.

An annoying drawback of Facebook is that it has grown up to vast extent, aiming to become everything to everybody. It has lost its exclusivity by overcrowding people from every race and culture. If we compare it to other social networks, their main objective is to keep themselves restricted to a particular segment such as LinkedIn focusing on business/professional users. One of the biggest disadvantage of Facebook is related to privacy issues where the complete user information (even a lot of intimate information) is published online, making it accessible to strange people and potential stalkers at the click of a button. Facebook can solve these problems by initiating separate closed communities for specific schools and organization using the domain extension of edu links.

In the end, keeping aside the criticism for a while, we must appreciate the amount of popularity Facebook has attained in a short time. It features all the elements of web 2.0 services which include (sharing, communities, user generated content etc), but keeping its focus on a specific segment and making things less complex for people will help it to become one of the most successful social networking website of future.

Socials Masterminds


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Ben Leichtling asked:




As reported by Reid Epstein in Newsday, a New York teenager has sued Facebook. Of course there will be a lot of furor over whether Facebook is liable for its content in this case. But, I want to focus on two related areas that I think are more important in the long run than any merits in this specific cyber bullying lawsuit.

The first area that I think is more important in the long run is the ongoing effort to make new laws in response to new crimes, especially using new technology. The natural way that we make new laws begins when some people commit acts not specifically covered under the old laws that have terrible consequences. We respond by specifically labeling those new actions as crimes, and attach what we feel are appropriate criminal penalties. Then we see, by trial-and-error, where to draw better lines. The legal system is inevitably slow, inefficient and never perfect.

Given the increasing number of lives ruined by cyber bullying, emotional harassment and abuse, especially in schools, and the number of suicides stimulated by cyber bullying, I think that our society will make laws specifically stating that false and malicious statements and postings, in addition to pornography, are illegal. I don’t think we’ll hold carriers like Facebook, MySpace, etc. liable for their postings. But I think we’ll hold them liable for ignoring complaints about specific chat groups and postings that they continue to carry.

Many states and school districts, including Kansas, Oregon and California are considering such laws to protect children and teenagers from cyber bullying.

One stumbling block in making such laws is where to draw the lines and the hidden assumption that cyberbullying laws can and should be made “just right” for all situations – never too lax, never too harsh. But the letter of the laws can never cover all situations with “just right” justice. We always depend on human wisdom in the law’s application to specific situations. That’s just the way it is – for better or for worse.

And I think that in this area, safety should triumph over cyber freedom.

The second area that I think is more important in the long run is parenting for the specific situations involving our kids and teenagers. Our job is to monitor our children:

1. Do they look like they’re having a hard time (maybe being attacked by cyberbullies)? How can we help them stop bullying on their own or do we need to intervene?

2. Are they witnessing cyber bullying and are they struggling to know whether or how to intervene?

3. Are they cyber bullies? How do we stop them and help them develop the character to make amends and do better next time?

4. Should they even be on MySpace or Facebook or any social networking sites? What else would be a better use of their time and energy?

And of course there are no easy answers. No one is really dumb enough to think there are easy solutions.

There are no safe environments. Schools and the real world have never been safe. Schools and social networks are testing grounds for the real world. And the real world is not and should not be safe. Facing risks and danger helps us develop good sense, good character and the qualities necessary to survive. Imagine growing up on a farm, in a wilderness village or in the middle ages. Not safe. I grew up in New York City. Not safe. Millennia ago we had to learn what a saber-toothed tiger’s foot prints looked like and how long ago they were left. The world still requires survival skills, even if different ones.

Our job as parents is to teach our children the skills and grit to survive in whichever jungle or battleground they live, and to protect them when they’re over-matched.

Williger.com


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If you enjoy using the internet to meet new people online, there is a good chance that you have heard of or even used a social networking website before. Social networking websites are websites that allow internet users with the same interests, views, and beliefs to come together online. In a way, a social networking site is similar to a community or neighborhood. Although there is a good chance that you have used a social networking service before, there is a chance that you haven’t. If you haven’t but you are interested, you will have to find a social networking website to join.

When it comes to finding a social networking website, you will find that you literally have an unlimited number of different options. Social networks have popped up all over the internet. Of course, you can join as many social networking sites as you would like to, but doing so can be tiring and time consuming. Instead of signing up for a large number of social networking sites or the first one that you come across, you are advised to research and examine a particular site. Doing so will enable to find and join the perfect social networking site, at least the one that is perfect for your needs.

As previously mentioned, when searching for a social networking website, you will find that you have a number of different options. One of those options is likely to be FriendFinder. FriendFinder is known as one of the most popular online social networking websites. In a way, they are as just as well known as MySpace or Yahoo! 360. If you are unsure as to whether or not you would like to join FriendFinder, you are encouraged to examine the site. After examining the features, the programs, and the benefits of joining, you may find that FriendFinder is a social networking community that you want to be a part of.

The goal of FriendFinder, as well as many other social networking websites, is to allow you to meet other internet users. With special search features and detailed profile pages, social networking websites allow you to find an individual who shares the same interests, views, or beliefs as yourself. With many network community members posting their pictures, you could also, if you desire, choose a friend based on their physical appearance. Even though it is possible to do, it has led many individuals to misunderstand what FriendFinder is all about. Unfortunately, a large number of individuals believe that it is solely an online dating site.

Of course there are always community members that will meet, date, or even get married. All social networking websites, including FriendFinder, have these types of close relationships. However, FriendFinder is not necessarily classified as a dating website. Although you can choose to date other members if you want, it is not required. In fact, a large number of FriendFinder community members are not looking for a relationship, just an online friendship. This means that you should not feel any pressure when it comes to joining this popular online community.

Speaking of joining FriendFinder, you will also find that you have a number of different options. FriendFinder has a number of different membership plans. These plans start out as free and then increase from there. A free membership plan will allow you to browse member profiles, chat, and send private messages. Although there are a number of things that you can do at FriendFinder for free, you are encouraged to obtain one of their paying memberships, especially if you like the website. These paying membership grant you access to top of the line website features.

If you are interested in becoming a member of FriendFinder, whether it be a free member or a paying member, you are enounced to check out the FriendFinder website. That website can be found by visiting www.friendfinder.com. Although nothing is guaranteed, there is a good chance that you will like what you see, as well as meet a large number of community members that you may develop a close relationship with. .

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Using Facebook For Your Business

Jon Daly asked:




Not too long ago it was commonly believed that Facebook was for kids. I believed it. You believed. We all did. Times have changed, and they have changed quickly.

Consider the following:

Between September 2008 and February 2009, the number of Facebook users between the ages of 35 and 44 increased by 51%. Facebook users in the 45-54 age range grew by 47%. More than half of the 140 million Facebook users are out of college, and it’s growing everyday.

In today’s troubling economic climate, business owners are looking for new, inexpensive methods of tapping into their market. More and more businesses are turning to social media services like Facebook.

Facebook allows you to create a page profiling your business. What is great about these pages is that they are free to setup. Giving your business an identity on Facebook helps to strengthen your brand.

A page can grow exponentially. Whenever someone becomes a “fan” of your page, all of their friends see on their status update that they became a fan. Many will also become fans. Then their friends will see the same thing.

You can think of your Facebook page as a living, growing advertisement. It’s like having an ad in the YellowBook that you can change and update as often as you like. Let your customers know about your latest products or services. Keep them up to date on new promotions or sales. You can even update them about staff changes in your office.

Your Facebook page will also allow you to post pictures and videos. Use it to showoff pictures of your most recent satisfied customers. Shoot a quick video to tell your customers about why they should choose you over your competitors and have it live on your page in minutes. You can also post videos of testimonials from past customers right on your page.

The options are really endless, but here are a few ways we have seen local businesses utilizing Facebook.

Real Estate Agents

Post your latest listings long before they’ll ever hit the newspaper.

Shoot a video walk thru of a house and put it on Facebook.

Schedule events on your Facebook page of open houses and invite all your followers to it.

Restaurants / Bars

Inform your fans about your weekend specials.

Introduce new menu items and drinks to your customers by posting them on Facebook. Create some buzz to drive traffic into your establishment.

Post your live entertainment schedule on the page.

CPA’s

Keep your clients up to date on important changes in the tax laws.

Remind customers about upcoming important dates.

Auto Sales

Post pictures or even videos of the latest cars to hit your lot.

Update potential buyers on your latest sale or promotion.

Video testimonials of past customers.

Artists

Post pictures of your latest work.

Schedule Facebook events to invite followers to your next show.

These are just a few of the ways I have seen different businesses maximizing the potential of Facebook. It can really be used by any type of business, big or small.

LinkedIn Answers


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Social Networking in Plain English


commoncraft.com A short explanation of social networking websites and why they are popular. This video comes in an unbranded “presentation quality” version that can be licensed for use in the workplace. http


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Myspace Profile Fun Add-ons

CD Mohatta asked:




Myspace is now ranking as one of the top websites on the Internet. In social networking, it is right at the top in the world. What is that which makes myspace so successful? I believe that the ways in which users can play with their profile is one of the reasons. A user can express his/her individuality on the profile in many different ways and it would not surprise me if shortly a competition is held for the best profile. Here are some lovely ideas to add to your profile.

Crazy Text Flash Banners-

In this, you are given four variables. Flash banner size, text color, background color and background effect. You can select your own for these four. One can create very imaginative and creative banners with different text message and use it on the profile. The banner can also be used as a comment for friends. Try them.

Cool Clocks Generator-

You can design a lovely clock with this. Select your own color, the size and the text design. Get the code and paste the clock in your profile. The moving hands look lovely and you can change your clock color everyday to add fun. This brings more variation to your profile.

Photo Comments-

If you have your own photographs, this is one of the best options. Upload your photograph and write a suitable comment. You will get a code that can be used to paste this design in your profile. You can also use these personalized comments for your friends.

There are many more myspace profile add-ons that can be used to enhance your profile and add appeal. You can make your profile very inviting and attractive. With your imagination you can do wonders.

Williger.com


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