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Network Marketing Tools – Facebook

Vinnie Gallagher asked:




Facebook is another very powerful communication medium. It’s a social networking site but what does a social networking site do? A social networking site helps people communicate-did you want a more complex answer? As you will see there is a direct link between communication and marketing.

Let’s find out what in the world Facebook is?

It was launched in 2004 created by Mark Zuckerberg, owned by Facebook Inc and currently has almost 200 million active users. What does 200 million users even mean…well 200 million users is- more than the population of most of most countries and more than half the population of the United States. Brazil contributes the most users to Facebook followed by India. But what does it take to really be a part of Facebook?

How to use Facebook?

It’s very easy, all you need to do is sign up for an account on Facebook and then just login. Is that it? Yes. Make a profile of your own and then you have the ability to be connected to almost every member of Facebook. And what can you do on this site? You can chat, share your thoughts through messages, share your photographs with them, and show them videos. Try to flirt around with guys and guys can find girls too. You can meet people from the field of your own interest and share with them your thoughts and ideas.

How Can Facebook Help Businesses Grow?

Companies can easily place their ads on this site in the form of banner ads advertisements and expose themselves to 200 million people. But what more? There is a concept called groups in Facebook where a company can create a group and then try to spread and have people join their companies group page. Interested people will become members of such a group and those are just more people you can directly market too.

Say for example a firm makes a group called ” I love brand X” and then all interested people who actually love brand X will join that group. The first thing a company has achieved is it has created a bond with it’s consumers who love brand X. Those consumers also feel that they themselves are a part of the company and take pride in being a member of such a group. There is a lot more a company can do with a successful group. For example say brand X produces garments, they can survey their group members asking whether they should launch a new style of trousers and if they are getting the green light from their consumers then they could be more confident that a new product launch could be successful.

These companies can also collect leads from Facebook. They can view members profiles and collect potential customers information or come up with new ideas through the choices and preferences given in those profiles. Through Facebook companies have the ability to market themselves in a cheap but effective way. Facebook is a boon for business. If you are a company that is really looking to market yourself through social media, having a Facebook account is an absolute must.

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Make Money From Facebook

John Swanhill asked:




Social networking is becoming increasingly popular, one of the most famous being Facebook. Believe it or not Facebook isn’t just a place to meet friends, it’s also a really good place to make some extra money.

While you might of heard more about MySpace than FaceBook you might be interested to learn that Facebook has many more professional adults on it, which should mean better chances of making money. There are loads of people registered on Facebook which means that you have a huge market to sell to.

To make money on Facebook the first thing that you need to do is create a page which is rich in content and then look through the various different groups available. There are loads of groups, so you can join some of them. It’s possible to market your products and services to these people, however don’t be too much like a salesperson.

By joining groups you will immediately be associated with a greater number of people which means you can learn much more about them. Facebook is set up in a way that you can only view the profiles of friends of friends.

Applications

Facebook also has applications which can be games or different tools which are incorporated into Facebook. These applications are developed by third parties and can be very profitable. One tool has recently been estimated at being worth around $300,000,000!

All you need to do is think about what you want from an application and then find someone who can build it for you if you can’t build it yourself.

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Shannon Evans asked:




SEO for Facebook…really? Can you truly optimize your business Facebook fan page for search engines? YES!

The first step to optimizing your site for search is to identify the best keywords you should use. Keywords should be selected on the basis of how potential customers who have NEVER heard of your brand name but who NEED your goods/products/services are searching for providers. Keywords are tricky to pick out but with a little help from Google’s keyword tools (insights, trends, sets, etc) you can uncover not only the right words and phrases but the search volume itself. Try and find good keywords and link them to your company name as you choose your Vanity URL.

Make sure your Facebook Page URL represents the identity of your business and your brand. They frown on black hat behaviors so keep it above board and choose a username that represents your brand! Part of the process to get a vanity url is to have 100 fans on your page. Once you get more than 100 fans you can implement this SEO element with Facebook.

Once you have investigated and selected the best keywords and selected your vanity page URL it is time to concentrate on the actual optimization of your Facebook page. Here are some general guidelines for on page optimization:
Add keywords to your “about” box Place your company website link url in your profile You can add more than one URL so add your Twitter link, LinkedIn profile link, etc. Publish interesting content on a regular basis that is related to your products or industry that is not ‘salesy’ Use keywords in everything you post if possible Be social, interact, evoke comments Add video from YouTube, add photos or products, your store front, etc. Find links related to your site content. Put your Facebook page url on your email, newsletter, website, etc. The “About” text is the place to pack your description with keywords as close to the top of the page as possible. You are limited by the amount of text you can place in her it is still the best place to add custom text. There is a 250 character limit so use keywords in your text and be selective!

The “info” tab is a critical place to include more keywords/phrases as well as your links to your website and other social networks where your brand has a presence. This is essentially where the descriptive metadata for your fan page is pulled by the search engines and really boosts your content score. Facebook has a super high page rank with all the search engines therefore it is critical to have your website on your Facebook page to provide a valuable link. To have your website displayed on your main profile page click access the information box on the left side of your profile page. Click on the yellow pencil and you will be able to edit the box. Check the box “website” for your site to be displayed. Now visitors can go directly to your website. Here are some things to add to this box:
Local Search Information – complete address for a brick and mortar business or city, state, and zip if you work from home or only have PO box. Company Data – Mission statement, Products, Services, Brands carried URL – add links to your website, blog, and other social networking personal pages Facebook lets you create “static FBML” (Facebook Markup Language) boxes and tabs for large volumes of content, images, or video. The more content you have on your page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. To add a custom tab or box to your page:
In the search box on the top right of your Facebook page type in “static fbml” You will go to a page of listings. Select the “Static FBML” application button. A new page will open and on the top left side are two options. Click the “add to my page” icon. Choose the page where you wish to add the custom content box or tab. Close the dialog box and go to your Fanpage. Just below your profile photo click “edit Page” A new page will open. In the application list is the application “FBML 1.” Click on the pencil beside it. Select “edit” A new page will open with 2 fields – “Box Title” and “FBML”. Name the box or tab with a Keyword related to the content you will place there. If this will be a Tab Title you will be limited to 10 characters. Click “save changes” To return to your application settings page click “edit” at the top of your page. Click the pencil next to the name you selected for the FBML application and then choose “application settings.” To add the FBML you just created as a box select “add” next to the “box” option. To add the FBML you just created as a tab select “add” next to the “tab” option. Status updates are a great place to post direct links to your website; however, you want to do that judiciously. No one likes to be sold to or constantly pitched. Since Google really likes pages that link to relevant sites, posting relevant related links near the top of your page’s structure are legitimate Google boosters for your Facebook page.

Post the raw URL in the status update frame or use the “attach link” feature. Posting the raw url Facebook automatically links the text to the URL. The resulting anchor text is what it is…you can’t change it; however, the url is linked directly to the destination page and does not have Facebook.com as part of the menu bar on the destination page.

If you use the “attach link” feature Facebook pulls the title, body, and any images from your page and creates a suggested image and text to the side of your page’s link. This is great for increasing your keyword density too by changing the anchor text before “sharing” your link. This link will go through a share url that places the destination url in an iframe that has the Facebook menu bar at the top. It will also include a share feature as well as a place for comments.

Content is still king so what you post beyond URLs can influence your searchability. But highly optimized keyword rich content is useless if it is not interesting and varied. Photos are terrific but add keyword rich captions perhaps with a geo-targeted keyword for additional mojo. Post an event and include text and keywords as well. Create a discussion forum for those events and to discuss brands and product reviews, etc. All the content you share on your Facebook Pages are indexable by search engines.

There are even some offsite things you can do for your Facebook Page. One of these is getting inbound links from you website and vice versa. Reciprocal related linking from related and authoritative websites help your PageRank. Put a Facebook badge or Facebook Fan Box widget on your website to encourage your website followers to link back to your Facebook page. Links from other Facebook pages are also a form of inbound links to your page. The more fans you have the more links you have to your Facebook page thus adding to your “Google go juice.”

Encourage your followers to comment and discuss topics on your page. Get them to “like” content on your page as that links their name back to their profile page thus creating yet another back link. When Google’s spiders see that your fan is commenting on your page as it is indexed Google sees reciprocal links. This type of linking is heavily weighted.

SEO is important to all that you post on the nternet related to your business. Growing your social media connections on Facebook is greatly aided by simple search engine optimization tactics. You can do a lot to maximize your brand’s exposure to search engines through your Facebook Fanpage.

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Associate Facebook With WordPress

Surinder Sharma asked:




Consider a few numbers; More than 350 million users with more than 50% actively online at any given point of time, the average of an hour’s time spent by each average user with translation available in 70 languages. This and many more such numbers make Facebook an ideal platform for blogging interests and the like.

Aligning WordPress Blog with Facebook

The Facebook API makes it very simple for the integration of a WordPress blog into Facebook. In fact, the Facebook is so convenient that with it making programming applications that could be promoted through Facebook becomes as easy as a stroll in the park. How does it work? Well, Facebook or any other networking sites work on simple phenomena akin to chain reactions. For e.g., let’s take an application to understand better. “Farmville” is one of the many interactive browsing games on Facebook. Now, game permits users to build an agrarian life with the help of their friends and networking aids. So, a player starting a Farmville game invites all his friends to join and help him, who in response invite all ‘their’ friends and so on, thereby building a long and strong chain of users. The sustainability is derived from the various ads and campaigns displayed and promoted on your page. This creates a win situation for both its applications and Facebook.

Plug-In Installation and Configuration

In early 2009, John Eckman created the WordPress. Through this WordPress blog holder could easily align their stuff with Facebook. This allowed a dual accessibility on the blog owner’s page; one through the original link to the page and second, through the Facebook application. To access any application on Facebook, one needs to permit the application which further implies allowing the application access to all the personal details of the user. Now, this is something which makes the usage of applications a little shady but considering the fact that it is a source of revenue generation (allows user centric display of ads) for the site, there is nothing much left to question. After granting permission the user is taken to the ‘canvas’ page, where the blog is accessed through the Facebook window. The user can now easily post share and comments views on the blog with their network which further gives the blog enhanced spread.

Aligning Facebook with WordPress Blog

The OpenID protocol allows users to have a single ID access to several internet services and products. OpenID is an attempt to make the web more simple and friendly. It works through the decentralization of user IDs and increased accessibility of the web. Facebook has adopted the OpenID platform since 2007 which means a single Facebook user account could allow access to all the connecting networks and WebPages. Users would not have to create unique IDs and profiles for various services because the OpenID would automatically collect all the relevant data from the Facebook account. The rest is done in accordance with the preceding alignment.

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Paul McDonald asked:




It’s known primarily as The Facebook Virus, but a new Trojan called Koobface is spreading like wildfire via not only Facebook but other social networks such as Bebo, MySpace, and Friendster. Many users have become aware of how they have gotten this worm and what to look for to prevent it, however what they don’t know is just how dangerous it can be.

How Koobface Infects Your Computer

Koobface spreads by sending out notes to friends of somebody whose computer has already been infected. The subject line will read something to the effect of “You look funny in this movie” or “You look great in this movie.” What happens when the link is clicked however, is that users are redirected to a website that attempts to install what appears to be an update to Adobe’s Flash Player. But what really happens when a user agrees to download the update is that the Trojan then downloads and infects your computer.

Once infected, users will be redirected to all kinds of adverts and malicious websites when attempting to access search engines such as Google or Yahoo.

This will actually lead to more and more spyware and Trojan worm infections, and it will eventually become so bad that it becomes literally impossible to use your computer. But that is not the worst of it.

Why It Is So Dangerous

Like so many other malware or spyware infections, the ultimate goal of Koobface is to get hold of sensitive information i.e. credit card details, bank account information, passwords, PIN numbers, etc. and if any or all of this information is obtained, then the likelihood that you’ll have your identity stolen increases exponentially.

Unfortunately, most people simply think that getting infected with spyware or malware is at the very worst a nuisance that may render their computer almost unusable. And while that is a pretty bad thing in and of itself, the reality is that at the very worst, anybody at anytime can have their identity stolen via a spyware or malware infection and Koobface is no different.

This is why it has become so critical that you invest a small amount of money in top of the line spyware removal software so that you can not only get rid of Koobface A.K.A. The Facebook Virus, but protect your computer from future infections as well.

Because making that small investment now is a much better alternative to the thousands of dollars you stand to lose in false credit card charges, legal fees, etc. if you become a victim of identity theft.

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