Facebook Ppc Review: Is This Better Than Google Ppc?
Monday, December 6th, 2010 at
5:19 am
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Facebook Archives
F8 Developer Conference: Facebook + Pandora
Saturday, December 4th, 2010 at
12:20 pm
Facebook: Massive Lead Generation Strategy
Thursday, December 2nd, 2010 at
1:05 am
Is Your Church Social – Part 13 – Facebook – Church Marketing By Members
Monday, November 29th, 2010 at
10:12 pm
Facebook Goldmine
Saturday, November 27th, 2010 at
1:50 pm
Virginia Wild asked:
Pay Per Click on Facebook? What will think of next? Facebook is growing faster than Google. Can you believe that? But it’s still new, so the costs per click are much lower than Google. There is high quality traffic on Facebook and the rules are way less rigid and easier to place ads that stick. Some Facebook advertising rules:
1. Must be engaging, but not slick.
2. Can’t be shocking or offensive.
3. Image is a must. Place a smiling picture of yourself or business opportunity.
4. Place valuable words in advertising and tag your image as well.
5. Keep your CTR to 2% or higher. Don’t set your Ad and forget about it. Check it everyday and tweak it to improve your results.
Some advertising No-Nos on Facebook:
1. Use upper and lower case letters.
2. Make sure there are no spelling errors and don’t use slang.
3. No incomplete thoughts. Be precise is your message.
4. Don’t use irrelevant images. Make sure the image goes with your Ad.
5. Nothing can be offensive. Don’t slander other businesses or people’s ability or financial status.
6. Don’t use abbreviations or symbols.
Bidding & Budgeting on Facebook:
1. Facebook is not like Google.
2. Starting at $50 or less per day will not deter your exposure. Facebook will deliver (no need to inflate daily budgets).
3. Set your campaign to be cost per click, not cost per impression.
4. Bid half of the recommended amount cost on your keywords for a couple of days. If your keyword is converting, raise your bid to the recommended cost or slightly higher to dominate your keyword.
Golden Rules in Facebook Advertising:
1. Always give value. This cannot be stressed enough.
2. Your landing page must have value given video or content and relate to your Ad.
3. Don’t send your prospects to your actual business landing page. Remember that you are advertising on a social media site. Build that relationship and connection.
4. After reviewing your Ad, each user will have the opportunity to vote on your advertisement. Keep it relate as users can vote your Ad as valuable or spam. If there are votes for spam, your Ad will stop running.
Now it’s time to take Action and place your Advertisement of Facebook. Go to the bottom of your Facebook site. There is a link labeled “advertising”. Click on this to begin your adventure in Facebook advertising.
You can target your niche very easily here. There are numerous categories that your can select to make sure your qualified prospects see your Ad on their Facebook page. Don’t forget to set your budget as well.
Once you have finished setting up your Ad, click to set your campaign and it’s live! Remember to watch your campaign, costs per click and CTR on a daily basis. May all your click be converting ones!
LinkedIn Answers
Pay Per Click on Facebook? What will think of next? Facebook is growing faster than Google. Can you believe that? But it’s still new, so the costs per click are much lower than Google. There is high quality traffic on Facebook and the rules are way less rigid and easier to place ads that stick. Some Facebook advertising rules:
1. Must be engaging, but not slick.
2. Can’t be shocking or offensive.
3. Image is a must. Place a smiling picture of yourself or business opportunity.
4. Place valuable words in advertising and tag your image as well.
5. Keep your CTR to 2% or higher. Don’t set your Ad and forget about it. Check it everyday and tweak it to improve your results.
Some advertising No-Nos on Facebook:
1. Use upper and lower case letters.
2. Make sure there are no spelling errors and don’t use slang.
3. No incomplete thoughts. Be precise is your message.
4. Don’t use irrelevant images. Make sure the image goes with your Ad.
5. Nothing can be offensive. Don’t slander other businesses or people’s ability or financial status.
6. Don’t use abbreviations or symbols.
Bidding & Budgeting on Facebook:
1. Facebook is not like Google.
2. Starting at $50 or less per day will not deter your exposure. Facebook will deliver (no need to inflate daily budgets).
3. Set your campaign to be cost per click, not cost per impression.
4. Bid half of the recommended amount cost on your keywords for a couple of days. If your keyword is converting, raise your bid to the recommended cost or slightly higher to dominate your keyword.
Golden Rules in Facebook Advertising:
1. Always give value. This cannot be stressed enough.
2. Your landing page must have value given video or content and relate to your Ad.
3. Don’t send your prospects to your actual business landing page. Remember that you are advertising on a social media site. Build that relationship and connection.
4. After reviewing your Ad, each user will have the opportunity to vote on your advertisement. Keep it relate as users can vote your Ad as valuable or spam. If there are votes for spam, your Ad will stop running.
Now it’s time to take Action and place your Advertisement of Facebook. Go to the bottom of your Facebook site. There is a link labeled “advertising”. Click on this to begin your adventure in Facebook advertising.
You can target your niche very easily here. There are numerous categories that your can select to make sure your qualified prospects see your Ad on their Facebook page. Don’t forget to set your budget as well.
Once you have finished setting up your Ad, click to set your campaign and it’s live! Remember to watch your campaign, costs per click and CTR on a daily basis. May all your click be converting ones!
LinkedIn Answers
3 Facebook Techniques to Bring 2+ Referral Transactions Monthly
Saturday, November 27th, 2010 at
10:23 am
Jamey Bridges asked:
Social networking is the newest and certainly the quickest way to reach secured and potential clients. With minute to minute updates on everything from White House press to the latest advancements in medicine, businesses are taking full advantage of the online marketing opportunities available. So if valuable information is available to anyone with a cell phone and internet access, which a vast majority have, then wouldn’t it be smart to grow your business this way, and generate new leads and numerous referrals daily? Though there are many different directions to go, I offer that not only do I know how to bring you 2+ referrals monthly, I suggest that it can be done using only one social networking site, Facebook.
Now a days, everyone wants to be connected with the world around him, and Facebook is the perfect way to do it. This extremely sophisticated site allows anyone with an email address to create a page and display his/her achievements, likes/dislikes, interests and occupations. Though beginning in the college arena, Facebook quickly branched out, realizing it could reach all over the world and has since been the platform for spreading valuable information in many different capacities. Now doesn’t this site seem the perfect place to market your real estate?
Though extremely resourceful, I offer that incorrect usage of the site could deter more referrals than attract them and fortunately for you, there are proven effective techniques used on Facebook sure to generate those referrals that keep your business going. An effective Facebook page reaches out daily to the many potential buyers and sellers through the power of autosuggestion, yet remains passively informative and exciting, because after all, Facebook is a fun and diverse setting that can transform a stale old real estate business into a thriving new avenue for success. Although there are a number of elements that can be included in your Facebook page, there is nothing worse that going to a site with too much information crammed into a small space, and nothing will turn potential clients away faster than bombarding them with too much information at once.
Learn effective techniques like:
How to use the power of groups How to apply our 4 network concepts How to create the ultimate testimonial system
Using the exclusive methods taught by the Facebook System will turn your Facebook account into a system that will generate closed transactions for you monthly.
Army of Affiliates
Social networking is the newest and certainly the quickest way to reach secured and potential clients. With minute to minute updates on everything from White House press to the latest advancements in medicine, businesses are taking full advantage of the online marketing opportunities available. So if valuable information is available to anyone with a cell phone and internet access, which a vast majority have, then wouldn’t it be smart to grow your business this way, and generate new leads and numerous referrals daily? Though there are many different directions to go, I offer that not only do I know how to bring you 2+ referrals monthly, I suggest that it can be done using only one social networking site, Facebook.
Now a days, everyone wants to be connected with the world around him, and Facebook is the perfect way to do it. This extremely sophisticated site allows anyone with an email address to create a page and display his/her achievements, likes/dislikes, interests and occupations. Though beginning in the college arena, Facebook quickly branched out, realizing it could reach all over the world and has since been the platform for spreading valuable information in many different capacities. Now doesn’t this site seem the perfect place to market your real estate?
Though extremely resourceful, I offer that incorrect usage of the site could deter more referrals than attract them and fortunately for you, there are proven effective techniques used on Facebook sure to generate those referrals that keep your business going. An effective Facebook page reaches out daily to the many potential buyers and sellers through the power of autosuggestion, yet remains passively informative and exciting, because after all, Facebook is a fun and diverse setting that can transform a stale old real estate business into a thriving new avenue for success. Although there are a number of elements that can be included in your Facebook page, there is nothing worse that going to a site with too much information crammed into a small space, and nothing will turn potential clients away faster than bombarding them with too much information at once.
Learn effective techniques like:
How to use the power of groups How to apply our 4 network concepts How to create the ultimate testimonial system
Using the exclusive methods taught by the Facebook System will turn your Facebook account into a system that will generate closed transactions for you monthly.
Army of Affiliates
Farmville Tips – Build The Ultimate Farm Without Farmville Facebook Cheats
Friday, November 26th, 2010 at
11:26 am
How To Make Facebook Applications
Thursday, November 25th, 2010 at
1:31 pm
Munyaradzi Chinongoza asked:
So you want to know how to make a Facebook application, huh? Well it is actually easier than it looks, believe it or not. I remember that first night when I decided to jump into the Facebook “Apps” world, a world I was not familiar with. I clearly remember how intimidating it was at first when I started searching for information on how to get my first application working.
However, before we get into the ‘how to’ I thought I would first try take on what is probably the first question I get every time I talk about these. It seems a lot of people do not really know or may have never heard of these little buggers we are talking about. I can understand that especially if you are not an active member of this huge social networking website.
An application is basically a dynamic bulletin board that can be installed onto each user’s profile. The user will have access to either a service or content through it. You can think of it as your own channel, that you can get people to subscribe to and then you can monetize your channel as you so wish.
So how do you build one? First thing you need is to have a Facebook account, anyone can sign up for one they are free. After you have your account, you then need to install the developer application. This is your command center where it all begins. All your settings and preferences will be stored here for your convenience.
It is also from here that you can go create a new one, simply click on the respective link and submit the information requested. This is information such as the name, the callback website and also to check if your preferred sub domain is available. Once you submit that information you will get what is called your API key and also your secret code. These are unique to each application that you will create.
You will also receive sample code for your application and you can use this to get you started. If you are using the various programming languages available, you will need to upload the required libraries, otherwise your creations will not work.
You can create a basic application using HTML, but if you want it to do super fancy things then you shall need to know a little programming or have access to someone who can help you with that. They are all hosted remotely on your own server, which is where you upload all the files that are required for them to function.
Let me not forget to mention the Wiki. This is your resource center with example codes you can use as well as detailed explanations of how everything works. Help from other experienced developers on how to make a Facebook application in the developer’s forum.
Williger.com
So you want to know how to make a Facebook application, huh? Well it is actually easier than it looks, believe it or not. I remember that first night when I decided to jump into the Facebook “Apps” world, a world I was not familiar with. I clearly remember how intimidating it was at first when I started searching for information on how to get my first application working.
However, before we get into the ‘how to’ I thought I would first try take on what is probably the first question I get every time I talk about these. It seems a lot of people do not really know or may have never heard of these little buggers we are talking about. I can understand that especially if you are not an active member of this huge social networking website.
An application is basically a dynamic bulletin board that can be installed onto each user’s profile. The user will have access to either a service or content through it. You can think of it as your own channel, that you can get people to subscribe to and then you can monetize your channel as you so wish.
So how do you build one? First thing you need is to have a Facebook account, anyone can sign up for one they are free. After you have your account, you then need to install the developer application. This is your command center where it all begins. All your settings and preferences will be stored here for your convenience.
It is also from here that you can go create a new one, simply click on the respective link and submit the information requested. This is information such as the name, the callback website and also to check if your preferred sub domain is available. Once you submit that information you will get what is called your API key and also your secret code. These are unique to each application that you will create.
You will also receive sample code for your application and you can use this to get you started. If you are using the various programming languages available, you will need to upload the required libraries, otherwise your creations will not work.
You can create a basic application using HTML, but if you want it to do super fancy things then you shall need to know a little programming or have access to someone who can help you with that. They are all hosted remotely on your own server, which is where you upload all the files that are required for them to function.
Let me not forget to mention the Wiki. This is your resource center with example codes you can use as well as detailed explanations of how everything works. Help from other experienced developers on how to make a Facebook application in the developer’s forum.
Williger.com
3 Ways to Integrate Facebook Into Marketing
Wednesday, November 24th, 2010 at
4:42 pm
Kristie L. Lorette asked:
Profile & Strategy
In order to start reaping the benefits of Facebook, you have to put up a profile. Once your profile is up in running, you need to have a strategic plan in place on how you’re going to harness and utilize the power Facebook can add to your business marketing. One of the main points of the plan is consistency. When you commit to using Facebook as part of your marketing strategy, you have to use it on a regular basis. This means posting updates on a regular basis.
Place an Ad
Facebook offers pay-per-click ads for businesses. The difference between placing an ad on Facebook and another platform is that Facebook allows you to highly target very specific groups of people. If you want to target working moms of two or more children in the Kendall area of Miami, Florida, the advertising tools on Facebook allow you to target this very specific group.
Repurpose Existing Content
For those of you who are already producing content such as blog posts, articles, podcasts or videos, Facebook is another outlet for sharing this information. It broadens your reach and allows you to touch people you may not otherwise ever have a chance to get in front of. There are various ways you can accomplish this. There are even ways you can put it on autopilot.
Fan Page Content:
* Import blog posts to your Fan page
* Import bookmarks from the My Del.icio.us application
* Bring in the RSS feeds on your website with the Simply RSS application
Williger.com
Profile & Strategy
In order to start reaping the benefits of Facebook, you have to put up a profile. Once your profile is up in running, you need to have a strategic plan in place on how you’re going to harness and utilize the power Facebook can add to your business marketing. One of the main points of the plan is consistency. When you commit to using Facebook as part of your marketing strategy, you have to use it on a regular basis. This means posting updates on a regular basis.
Place an Ad
Facebook offers pay-per-click ads for businesses. The difference between placing an ad on Facebook and another platform is that Facebook allows you to highly target very specific groups of people. If you want to target working moms of two or more children in the Kendall area of Miami, Florida, the advertising tools on Facebook allow you to target this very specific group.
Repurpose Existing Content
For those of you who are already producing content such as blog posts, articles, podcasts or videos, Facebook is another outlet for sharing this information. It broadens your reach and allows you to touch people you may not otherwise ever have a chance to get in front of. There are various ways you can accomplish this. There are even ways you can put it on autopilot.
Fan Page Content:
* Import blog posts to your Fan page
* Import bookmarks from the My Del.icio.us application
* Bring in the RSS feeds on your website with the Simply RSS application
Williger.com
Marketing Your Network Marketing Business On Facebook
Tuesday, November 23rd, 2010 at
9:50 am
Free Online Golf Games
Tuesday, November 23rd, 2010 at
5:42 am
Dan Lawrence asked:
Free Online Golf Games are the digitized and virtual versions of the very popular and very ancient physical club and ball style game (called Golf) that can be played on the world wide web via the internet enabling you to play on your screen rather than on a real green.
The other defining feature of free online golf games is of course that they can be played for free (access to the game is devoid of any charges or costs) which helps open up such games to a much wider audience; first by removing that which prevents most people from partaking in ‘luxury’ recreational and entertainment activities – having a prohibitive cost associated with it. Secondly by virtue of the inter-connectivity presented by the internet & world wide web enabling those in less developed countries to access games that they previously would not have been able to.
As a result we can conclude that free online golf games, and other free on-line gaming genres, have globally democratized this field of sports related entertainment, subsequently improving global access to, and participation in, what originally was a game purely for westerners or, at the very least, those on western level incomes. An ‘off the shelf’ computer game such as a golf game could retail at anywhere between $15 & $50, a months (or even a years) wages in some parts of the world subsequently preventing 80% of the worlds population from being able to afford to play. The digital fairways of the virtual world are now open to anyone and everyone who has access to an internet connected computer.
Free on-line golf games come in varying forms, some replicate the ‘arcade’ style versions of the game that you may have come across on early home computers which are played ‘on the fly’ for a quick bit of nostalgic arcade golf fun. Others employ the latest technologies to replicate, as far as is possible, the real physical game of golf presenting very accurate simulations of the challenges encountered on a real golf course. Such as variable wind speed and direction combined with the ballistic variables of different types of golf clubs and the all important ‘lie of the land’ like the gradients of the putting green.
The employment of technologies such as Adobe Flash (previously Macromedia and Shockwave Flash) have enabled Flash golf games to be considered by many digital golfers the market leaders in free online golf games, certainly from the point of view of graphics but also game play – accurately simulating the usual golfing features such as bunkers and water hazards.
The almost photographically real graphics capabilities of Flash has also empowered developers to very accurately replicate well known golf courses (for example St Andrews in Scotland, home of the Open and claim to being the first known Golf course in the world) from its surrounding scenery to the accurate representation of the ‘lie’ and gradients of the putting greens, a truly exceptional achievement that must have taken a lot of time consuming and very hard work to get right.
If your a golfing enthusiast wanting to play a round right now but its bad weather, or its the evening, or your clubs have been abducted by Aliens, or your getting on a bit and can not quite go the distance any more, or your simply not a member of (or have access) to a golf course then be rest assured that there is a quality game of golf to be had right now that need not cost you a penny or a dime in the form of free online golf games.
Army of Affiliates
Free Online Golf Games are the digitized and virtual versions of the very popular and very ancient physical club and ball style game (called Golf) that can be played on the world wide web via the internet enabling you to play on your screen rather than on a real green.
The other defining feature of free online golf games is of course that they can be played for free (access to the game is devoid of any charges or costs) which helps open up such games to a much wider audience; first by removing that which prevents most people from partaking in ‘luxury’ recreational and entertainment activities – having a prohibitive cost associated with it. Secondly by virtue of the inter-connectivity presented by the internet & world wide web enabling those in less developed countries to access games that they previously would not have been able to.
As a result we can conclude that free online golf games, and other free on-line gaming genres, have globally democratized this field of sports related entertainment, subsequently improving global access to, and participation in, what originally was a game purely for westerners or, at the very least, those on western level incomes. An ‘off the shelf’ computer game such as a golf game could retail at anywhere between $15 & $50, a months (or even a years) wages in some parts of the world subsequently preventing 80% of the worlds population from being able to afford to play. The digital fairways of the virtual world are now open to anyone and everyone who has access to an internet connected computer.
Free on-line golf games come in varying forms, some replicate the ‘arcade’ style versions of the game that you may have come across on early home computers which are played ‘on the fly’ for a quick bit of nostalgic arcade golf fun. Others employ the latest technologies to replicate, as far as is possible, the real physical game of golf presenting very accurate simulations of the challenges encountered on a real golf course. Such as variable wind speed and direction combined with the ballistic variables of different types of golf clubs and the all important ‘lie of the land’ like the gradients of the putting green.
The employment of technologies such as Adobe Flash (previously Macromedia and Shockwave Flash) have enabled Flash golf games to be considered by many digital golfers the market leaders in free online golf games, certainly from the point of view of graphics but also game play – accurately simulating the usual golfing features such as bunkers and water hazards.
The almost photographically real graphics capabilities of Flash has also empowered developers to very accurately replicate well known golf courses (for example St Andrews in Scotland, home of the Open and claim to being the first known Golf course in the world) from its surrounding scenery to the accurate representation of the ‘lie’ and gradients of the putting greens, a truly exceptional achievement that must have taken a lot of time consuming and very hard work to get right.
If your a golfing enthusiast wanting to play a round right now but its bad weather, or its the evening, or your clubs have been abducted by Aliens, or your getting on a bit and can not quite go the distance any more, or your simply not a member of (or have access) to a golf course then be rest assured that there is a quality game of golf to be had right now that need not cost you a penny or a dime in the form of free online golf games.
Army of Affiliates
A Revolution in Tower Defense Games – Metalix
Monday, November 22nd, 2010 at
9:21 pm
Radu M. asked:
I am confident that most of you played at least one tower defense game online, because this genre has it’s own…appeal. I, for one, am addicted to strategy games and I enjoy the idea of destroying enemies using defensive towers. Like in all other tower defense games, this is exactly what you will be doing in Metalix.
At first glance, this game seems to bring nothing new to it’s genre. As you start the game, you will notice a few “surprise” elements, like the changing trajectory for the enemy waves, and the ability to adjust the position of your towers across the map.
The first few attacks are not difficult, so you do not need to adjust the position of your defense (two towers will take out all enemies without any upgrades, but the game is about to change really soon).
One thing that I didn’t appreciate about this game is that the difficulty of the game is not increased after each level. Like I said, the first attacks are easy, then it becomes a little more difficult, but you are still relaxed, and then… a massive wave of metal rolling machines comes your way and you realize that you are overwhelmed and need more towers than you can buy. And, of course, you observe that there is no more cash for at least ONE more tower ( because this game has it’s way of making you spend all your money after each round ). Then you will restart the game, and you will manage to destroy the big round metal rolling things, but only after you complete the boring first levels, that are now far to weak for your well placed and upgraded towers. At this moment, you will probably wish for a “fast forward” feature…but there isn’t any.
Because of the changing path of the enemy attacks, there is also some “luck” involved in the game. You might get a very twisted trajectory that will be very beneficial for you tower placement, or you might get a very straight one that will require you to buy more towers in order to cover a larger area.
The interface of the game is pretty intuitive, although you will feel like reading the game instructions at times. The layout of the HUD is good compared to other tower defense games, so you will be able to rapidly place another tower or move it around if needed.
The guys from Point Zero Co. developed an excellent tower defense game, probably one of the best of it’s kind. The nice layout, great graphics, challenging levels, and various options make this little game entertaining enough to get you through any boring day at work.
Williger.com
I am confident that most of you played at least one tower defense game online, because this genre has it’s own…appeal. I, for one, am addicted to strategy games and I enjoy the idea of destroying enemies using defensive towers. Like in all other tower defense games, this is exactly what you will be doing in Metalix.
At first glance, this game seems to bring nothing new to it’s genre. As you start the game, you will notice a few “surprise” elements, like the changing trajectory for the enemy waves, and the ability to adjust the position of your towers across the map.
The first few attacks are not difficult, so you do not need to adjust the position of your defense (two towers will take out all enemies without any upgrades, but the game is about to change really soon).
One thing that I didn’t appreciate about this game is that the difficulty of the game is not increased after each level. Like I said, the first attacks are easy, then it becomes a little more difficult, but you are still relaxed, and then… a massive wave of metal rolling machines comes your way and you realize that you are overwhelmed and need more towers than you can buy. And, of course, you observe that there is no more cash for at least ONE more tower ( because this game has it’s way of making you spend all your money after each round ). Then you will restart the game, and you will manage to destroy the big round metal rolling things, but only after you complete the boring first levels, that are now far to weak for your well placed and upgraded towers. At this moment, you will probably wish for a “fast forward” feature…but there isn’t any.
Because of the changing path of the enemy attacks, there is also some “luck” involved in the game. You might get a very twisted trajectory that will be very beneficial for you tower placement, or you might get a very straight one that will require you to buy more towers in order to cover a larger area.
The interface of the game is pretty intuitive, although you will feel like reading the game instructions at times. The layout of the HUD is good compared to other tower defense games, so you will be able to rapidly place another tower or move it around if needed.
The guys from Point Zero Co. developed an excellent tower defense game, probably one of the best of it’s kind. The nice layout, great graphics, challenging levels, and various options make this little game entertaining enough to get you through any boring day at work.
Williger.com
