Social Media Marketing – Right and Wrong Things to Do
Social media marketing is an all-encompassing term which is getting lots of publicity these days especially with the election having just passed.
At the very start of the presidential election roughly 12 months ago in late 2007 Ron Paul was huge on sites like Digg, Propeller and elsewhere. I read somewhere that in just one month through his Internet marketing efforts he had raised over $5 million from these social media site users.
He was an Internet darling and a rising star.
Social Media Marketing For Beginners
In the recent past years Social Media Marketing has dominated and defined Internet marketing. The popularity of social sites like MySpace and social bookmarking sites like Digg has caused this push. Social media has two main components, user generated content and the networking capability allowing you to form groups of friends and others that you can share content with.
Sites like MySpace, Zubby, and Facebook allow users to create profiles using text, videos and pictures to design their pages. These can then be shared with a selected group of other people in a special “friends” network and if the user wishes these pages can be shared over the whole social network.
Sites like Digg, Flickr, Associated Content and YouTube allow users to submit links to their favorite news articles online, pictures, articles, and videos then vote on the content that others have submitted. The most popular content is displayed on the front page of the site and the other pages are available to the general public to browse through. These drive traffic to the site and to the pages that are bookmarked.
There are many different ways to use these types of sites, either together or alone.
The use of these types of sites to promote your products and services is what is known as social media marketing. The types of traffic you get once your content is discovered and becomes well known in social media are primary traffic and secondary traffic.
Primary traffic is the direct traffic from the site that you used to make your site popular. If you are using a site that has fairly heavy traffic like Digg to promote your site you could get a large amount of traffic in a short amount of time so you need to make sure your site can handle the traffic, otherwise it may crash.
Once a site becomes popular on a social media site it gets talked about. When people talk about these sites they post links to the site which draws more traffic to the content. This indirect traffic is the secondary traffic. It is the secondary traffic that continues to flow to your site after the initial surge of direct traffic slows.
The benefits of primary and secondary traffic coming from these sites include exposure to your site initially. Once your site is known by the general public then organic traffic will begin and repeat visitors start to show up, as long as you have something to entice them to come back.
Natural links to your site are beneficial because they are given by people or companies who have nothing to gain from your business venture. These are generally from relevant sites increasing the likelihood that visitors are going to be genuinely interested in your products and services. These links improve your search engine rankings and improve organic traffic.
Social media marketing allows your site to get exposure in a larger site and to a larger group of people. If your traffic levels off you can use this form of marketing to jump start your traffic and work on taking your search engine traffic to the next level.
The alternative for increasing your search engine traffic is using pay per click advertisement. Using pay per click campaigns can help you to sustain increased traffic from the search engines but this traffic comes with a price tag.
Using social media marketing is free and can increase your traffic and your ratings in the search engines. Getting your site notices a couple times a year in the this arena can make your site popular enough to bring in traffic throughout the year.
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Social Media & How it Can Work Or Not!
Creating a social media strategy is really no different than building a traditional media strategy. However, unlike traditional media, social media presents far less barriers to reaching your ultimate consumer which may leave you vulnerable and more open to risk.
1. You need to get educated before you venture out into the treacherous waters.
2. Bring about awareness of your brand using Twitter, Digg, Facebook, Reddit, and others.
3. Avoid negative publicity for your brand due to a lack of planning.
4. Stay on top of online conversations that effect your online reputation and that of your competitors.
5. Attract lasting “followers”, “fans” and “retweets”
With all the new social media tools you will need professional assistance, if you don’t know what you’re doing, you can waste a ton of time and efforts – or worse, kill your reputation.
Marketing is changing. The media is changing. You need to keep up, Period!
We have combined SMM and SEO all into one. Social Media links are picked up by Google and other Search Engines and displayed in the top tier rankings.
One major factor with Social Media is that you need followers and we have developed a following of Thousands of people. This Process has taking us about a year now and our trust level is supreme.
With a SMM & SEO platform your business can get the right exposure if it is done correctly. We as a SEO & SMM Company we have put ourselves in the right postition to be able to give your Brand & website the perfect formula in Organic Search Engine Rankings & SMM.
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Social Media Revolution
Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics.
WordPress Bloggings – Learning All There is about WordPress
SocialMedia Samurai SharePoint Wiki Advise
In this episode of the SocialMedia Samurai I reply to viewer David’s question on advice for the use of SharePoint 2007 Wiki functionality by IT Subject Matter Experts (SME’s). For more info see socialmedia.mikegannotti.com
WordPress Bloggings – Learning All There is about WordPress
SocialMedia Samurai And Bing
In this episode of the SocialMedia Samurai I take the new Microsoft Internet decision engine Bing for a cruise per a viewers request. For more info see socialmedia.mikegannotti.com
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Is SocialMedia a fad?
impact of social media, illustratie bij presentatie Marja Ruigrok # Hartmanevent What’s happening online?
WordPress Bloggings – Learning All There is about WordPress
Enterprise Ready SocialMedia Mobile Device
I practically live out of my Samsung Omnia Windows Mobile Smartphone. On the road I read/answer email with it. I take pictures, shoot occasional video, geocast, Twitter, Facebook and even live broadcast. Having a socialmedia ready device isnt just a nice to have for me but an essential. With me posting so much of my mobile content I am frequently asked by folks what makes an Enterprise class socialmedia ready mobile device. In this video I cover the feature set required for such a device. For more info visit my blog at socialmedia.mikegannotti.com
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SocialMedia on Social Media
Seth Goldstein, Co-founder and CEO of SocialMedia Networks, presents on what drives use, engagement, and results.
WordPress Bloggings – Learning All There is about WordPress
SocialMedia Samurai SharePoint Segmentation
In this episode of the SocialMedia Samurai I answer questions from viewer Michael concerning how/when to break up SharePoint sites into seperate web applications. I also discuss several software solutions that can help eliminate some of the need for breaking up sites for operational purposes. For more info see socialmedia.mikegannotti.com
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