Social Media Mind

The Questions are created by my professor. Long detailed answers are appreciated and encouraged. This will help me like you wouldn’t believe. Interview will be used in my Principals of Marketing class. Questions are as follows…

PRINCIPLES OF MARKETING
INTERVIEW QUESTIONS (the following questions are required, but you may add your own if you wish)

1.What is your mission statement?
2.How does the mission statement impact your marketing plan?
3.What product or service do you sell?
4.How do you develop target markets or market segments?
5.What types of market research do you use, if any?
6.What role does market research play in your marketing plan?
7.Do you survey your potential customers? How?
8.How do you determine your price?
9.What type of marketing communications do you use?
10.What types of media do you use? Why?
11.What do you see for the future of marketing?
12.What level of expertise or education does your marketing staff have at your
company?
13.What skills do you think are needed to be successful in marketing?
14.What are your distribution channels? Supply chains?
15.What role do you think the marketer has in regard to social responsibility?
16.How does publicity impact you?
17.Do you have a brand? If so how do you protect it?
18.Who are your competitors?
19.What do you think is your competitor’s advantage?
20.What do you think is your advantage over your competitor?
21.How do you develop new products or services?
22.What do you see as your company’s strengths, weaknesses, opportunities and threats?
23.How do you maintain your company’s image?
24.How has technology impacted your job?
25.Does your company have any type of e-commerce? If so, What?
26.How does your company build customer relationships?
27.Does your company use an integrated marketing communication approach?
28.What advice do you have for some one going into a marketing career?
29. Create your own question.
30. Create your own question.

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