Can some explain social media measurement to me?

Create a video blog…instantly.

To measure social media, results are normally measured in increase in friends (Facebook or MySpace) or followers (Twitter). Also measurement may be in traffic to a website or how any of the previously mentioned convert to sales.

Normally these things are measured over time so that you can track the changes using a tool such as Google analytics

crikey – there's quite a lot to it…

broadly – gather data from the web on an ongoing basis, store it and they use queries and statistical analysis to figure out what's going on. there's some info here http://www.brandwatch.com/how-…

how much detail do you need?
giles