Can some explain social media measurement to me?

Posted by admin on May 18, 2010 2 comments
CCM1986 asked:


I have an interview tomorrow for a Social Media position and he wants to talk about social media measurement but I dont know a lot about it. Any help would be great

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  • http://wordpressbloggings.com/members propstm1

    Create a video blog…instantly.

    To measure social media, results are normally measured in increase in friends (Facebook or MySpace) or followers (Twitter). Also measurement may be in traffic to a website or how any of the previously mentioned convert to sales.

    Normally these things are measured over time so that you can track the changes using a tool such as Google analytics

  • http://twitter.com/joodoo9 Giles Palmer

    crikey – there's quite a lot to it…

    broadly – gather data from the web on an ongoing basis, store it and they use queries and statistical analysis to figure out what's going on. there's some info here http://www.brandwatch.com/how-…

    how much detail do you need?
    giles

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