Is the Right Headshot is Crucial for Social Media?

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I would suggest a businessperson look as recommended by many internet marketeers.

Also consider that websites with photos of uniformed people convert higher numbers of visitors into paying customers.

However, using an image of a cartoon character or realistic fun character is a good marketing strategy (think of Macdonalds).

This website advises Google regarding website conversion strategy resulting in the Google optimizer:

…look at the fact that they are using a cartoon image to promote themselves.

Any blogs, tweets can be added to by other employees under a generic image.

If it is just yourself that is actively involved then a shirt & tie/uniform photo would be the best image to project for a personal approach depending on the type of business.