Is the Right Headshot is Crucial for Social Media?

5thAvenueDigital asked:


If you use any of the social media platforms, such as Facebook, Twitter, or LinkedIn, your image or photo is everywhere. Anytime you post anything: a blog, a tweet, an ad, or change your status, etc., you are representing yourself, your company and your brand.

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    I would suggest a businessperson look as recommended by many internet marketeers.

    Also consider that websites with photos of uniformed people convert higher numbers of visitors into paying customers.

    However, using an image of a cartoon character or realistic fun character is a good marketing strategy (think of Macdonalds).

    This website advises Google regarding website conversion strategy resulting in the Google optimizer:

    …look at the fact that they are using a cartoon image to promote themselves.

    Any blogs, tweets can be added to by other employees under a generic image.

    If it is just yourself that is actively involved then a shirt & tie/uniform photo would be the best image to project for a personal approach depending on the type of business.

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